New York. I am so curious what comes to people’s minds the moment they hear the name. What do you think of? Now. Now, now.

What do I think of? I’m imagining you asking me and we have this dialogue in our super rich imagination. I’ll do both parts, I’ll draw the dashes like there’s no tomorrow. With you. Though I’m sure your mind is running wild inside that head of yours, too, you just have to see it and release it or, you know, enjoy the pain/pleasure.  

Very interesting. Talking to yourself. Well, actually, having dialogues with yourself. I do it here and I do it publicly, you are super safe on your couch.

New York? You’re asking me.

I am now at this shooting in New York – cough – in a studio that has been arranged as to feel “there”. From the brainstorming, we all concluded that NY is, above all, about the city itself. About what you can see outside the window. Eyes take shapes of the buildings, of the flatiron (building, hello!) and THE streets. Of the street where you can see that beautiful sunset. Ooh!

This is me talking as a future tourist of a place I am super anxious to see and heard every possible clichée about. And then sharing them.

Of the streets?

This is where I intended to get. There are things someone says sometimes, even 8 years ago, and they forever stuck in your memory. Unlike other stuff you heard 5 minutes ago and bye! It’s like you haven’t ever heard of it. A freshly returned from NY (8 years ago fresh) friend told me then: “Jees, the women on the streets of NY, Jees!“.

And this didn’t sound like a clichée to me then. Brasil, Russia would have, but not NY. At least not to my ears. When I heard her, I pictured the image below and 8 years later it became reality:

Both the ones on the right and on the left.

In my imagination, the hair was blonde. The attitude and style, however, were exactly as in the story later told above by @ohwawa_: “Fashion week time. Remember everything isn’t just about the runway, sometimes your runway is just walking the streets of New York. See you soon New Yawkkk!”

Because yes, it is about New York Fashion Week and starting last season’s, New York street style has become very personal. Inside and outside shows’ attendees are no longer worn by their clothes. Quite the contrary. Moreover, they are actually represented by their style which is what style does best and so, therefore – ladies and gents! – we finally have street style.

Hashtag.

Or style.

Hashtag.

You’re driving me nuts with all these hashtags. 

Pain/pleasure, remember?