It’s so funny when you hear someone pronouncing names in a way that makes your face even weirder than their mumbling. Not saying it hasn’t happened to me. This is how I got to see people raising their eyebrows, in the first place. But it’s the second time around when I found myself smiling at the sight of these phonetic spelling tips on harpersbazaar.co.uk. Because yes, it is about “feh-shan”. It might look funny, but it actually works. And fashion should be fun, so here it is, the ultimate “cheet-sheet”:

uh-hah

uh-hah

Anna Sui: anna swee

Ann Demeulemeester: ann de-mule-eh-meester

Azzedine Alaia: azz-eh-deen ah-lie-ah

Badgley Mischka: badge-lee meesh-kah

Balenciaga: bah-len-see-ah-gah

Balmain: bahl-mahhhhn

Bottega Veneta: bow-tay-guh vah-netta

Christian Lacroix: christian luh-kwa

Christian Louboutin: christian loo-boo-tan

Comme des Garçons: comb dey gah-sown

Dolce & Gabbana: dol-chey and gab-ana

Dries Van Noten: drees van know-ten

Gareth Pugh: gareth pew

Giambattista Valli: gee-am-bah-tease-ta vah-lee

Gianfranco Ferre: gee-ahn-franco feh-ray

Givenchy: zjee-von-shee

Hermès: er-mez

Hervé Léger: air-vay lay-jah

Hussein Chalayan: hoo-sane sha-lion

Issey Miyake: iss-ee mee-yah-key

Jean Paul Gaultier: zhon paul go-tee-ay

Junya Watanabe: jun-yah wat-an-ah-bey

Kinder Aggugini: kinder ag-ooh-gee-nee

Lanvin: lahn-vahn

Loewe: loh-wev-eh

Louis Vuitton: loo-wee vwee-tahn

L’Wren Scott: la-ren scott

Maison Martin Margiela: may-sohn martin mar-jhell-ah

Marchesa: mar-kay-sah

Mary Katrantzou: mary cat-trant-zoo

Miu Miu: mew-mew

Monique Lhuillier: monique le-hu-lee-ay

Moschino: mos-key-no

Olivier Theyskens: oh-liv-ee-ay tay-skins

Proenza Schouler: pro-en-zuh skool-er

Rochas: row-shahs

Rodarte: row-dar-tay

Roksanda Ilincic: roksanda ill-in-chik

Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh

Sonia Rykiel: sewn-yah ree-key-el

Thakoon: tah-koon

Versace: vur-sah-chee

Yves Saint Laurent: eve san lau-ron

Yohji Yamamoto: yoh-jee yam-ah-mo-to


Via HarpersBazaar.co.uk.

It took me right back to English classes and its phonetic transcriptions in the 5th grade. Haha

Written by Cristina Pavelescu