russian fashion

Elena Perminova. The Cool In The Russian Roulette.

Instagram became the extension of my hands these days. It is about following cool, fresh, funny, talented people and interesting media channels, rather than only posting stuff myself. Can’t deny though, it is getting to me. One from my “following” list is this nowadays cinderella, the bad girl gone good, the fierce cheekbones and legs going by the name of Elena Perminova.

You can see her everywhere.

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I wanted to know who she is from the first picture I saw her in. Yes, she has this flamboyant style, almost impossible to reproduce. And no, it’s not only about the expensive clothes she wears. One can not put a finger on the fashion style that would describe her best. It’s in her flair. The colours, the textures, the prints are always swirling perfectly with the hair, the accessories and, most importantly, with the attitude. Yet again! Maybe it comes from the easiness she mixes them all with, maybe from the fun she has in the meantime. Or better yet, from both. It doesn’t matter since she is throwing out a party for the eyes each time she gets under clothes. Enjoy!
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The story behind her is almost as exciting as her style. Born in Siberia, went to prison at the age of 16 for being an exctasy dealer in clubs with the twice-her-age-then boyfriend, freed by her “angel” (as she calls him now) Alexander Lebedev (a former KGB agent, a billionaire media magnate who is in open opposition to Vladimir Putin and, moreover, runs the UK’s London Evening and The Independent), whom she married and has 3 children with. Next thing you know she is one of the “It girls” right now, part of the hottest paparazzi frenzy, the Russian “It girls”, that is. Uh! I know.
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