Yeah, Baby, Twist!

There are days when you have to leave in the morning and you have no idea when you’ll be back and you need an outfit that you know is going to make you feel like the rockstar that you are. Through the whole day.

On the inside.

Because yes, this is what clothes can do for you.

You can be anything you want to. You can be anything you want in life anyway if you work really hard for it. Sometimes, though, lip syncing on Snapchat in the car won’t do and you have to stick to the thing you, apparently, love more. And ultimately do more.

Because otherwise, you would be a rockstar fo sho’.

In fact, everybody is one when in the bathroom, singing in front of the mirror to the song one is obsessed with that started on the phone one carefully put near the window, so it won’t sink in the bathtub when one lipsinks. Wink. It is a long phrase, but one has to perfectly catch one’s seconds of fame.

So the day I wanted to rock just as much on the outside as I rock (meaning I literally sing rock music) on the inside, I wear a 100% cotton t-shirt and classic Levi’s jeans. The rest of the outfit depends on the twist I feel like and the place I am going to. And when I say “twist” I am talking about the scarf I seem to can’t let go of and twist it all over my body. At any times and places.

1.In the mornings, it could be the office or the coffee shop. The t-shirt, the jeans, a cool bag, a pair of block heels and the scarf wrapped on the head.

2. It all changes on the outside (one remains a rockstar on the inside) when the scarf goes on the wrist and the heals turn into flip flops (flip flops one can carry in the cool bag).

So basically, all you have to do is play with the scarf and carry a pair of flip flops in the bag.

Because hey, it is summer, and you never know how you will end up on the beach.






FW16 Fashion Ad Campaigns That Will Make You Cry Tears Of Joy Or Drama (Thanks To Kanye And Kim)

The winter is so not around the corner and it is, obviously, so far away anyway. Yay! But. But! Having my Facebook account used for my daily fashion feed I could not not overlook the Balmain fall winter 2016 campaign shares of my apparently pretty fashionable friends.

Who I knew were pretty, but didn’t quite expect to be that fashionable.

But. But!

Then I watched the video and I got it. It was Kanye West’s video Wolves that was used as the fashion ad of the brand’s fw16 campaign. Or was is the other way around?

It is very interesting how, lately, all these worlds collide and you never know what is going to be next. The next collaboration, fashion trend or Taylor Swift relationship. You never know what is going to be next regardless, but, nowadays, it seems like Kim could, any time now, sing along with Kanye and become a band called “Kimye“. They sort of have already. For this. So there.

The cast (Kanye West, Kim Kardashian West, Sia, Vic Mensa, Alessandra Ambrosio, Jourdan Dunn, Sasha Luss, Joan Smalls etc.) is all wearing really expensive Balmain clothes and crying. Why so sad though? Steven-Klein-directed-it-and-Olivier-Rousteing-(French and romantic)-creative-directed why. That’s why.

This, initially, started as an article about the upcoming fashion campaigns (see title) and how we have so much until winter yay bla bla (see intro) and it got to already two paragraphs of only the Balmain ad. Well, this is precisely what the whole combination wants us to do. To become curious, to see, to share and write. And, ultimately, buy the clothes? Flushed face emoji.

We’d already forgotten about the clothes. It is about high fashion (tho’), Kanye West’s latest video, Kim Kardashian, famous supermodels, drama, tears, black and white footage all, glamorously, put together by the notoriously praised photographer Steven Klein.

How come North and Saint West didn’t make it in? Because you know what they say in theatre: don’t ever bring babies or animals on stage.

The video is said to be shot right after the Met Gala, so while everyone was enjoying Instagram and food at the party, Olivier Rousteing (and the whole marketing department) was working on having us all talking (three months past the event) of, yet another, media boom. They did, in fact, brought animals on stage, in the end. You with me? You’d better. Because other wise, you will end up with the wolves, ma’ friend.

The following fall 2016 ad campaigns are the ones that have been in my drafts for a while now, the ones who actually made me want to write about this huge trend right now. Trend amongst trends, yes. The video presentations of the imminent collections of the biggest fashion houses.

Because this is the world we’re living in, it is running at full speed and we can not but ketchup. Just like the baby tomato in Mia’s papa tomato, mama tomato and baby tomato joke in Pulp Fiction.

And we can not but like the world, the life and the joke.

​See the standout ad campaigns of Fall 2016:

Giorgio Armani 


Alexander McQueen


Stella McCartney 

Salvatore Ferragamo

Dolce & Gabbana



A-ha, honey!

What Do YOU Like?


It is very important, I have come to comprehend, that you like things. In general, not just clothes, since this is about fashion, but fashion in a different way. In a YOU way. So when you really enjoy something you eat, you enjoy something you eat. You would cry out of pleasure.

You wouldn’t? I would. I did. Not like the crying Snapchat filter, but like this emoji: ?!

Once, it happened while eating a nectarine. The other time it was a raspberry tart. And we won’t even get into the real food. I am sure something has just popped out in your head right now.

A movie. When you are watching a movie and you get completely lost in it. You liiike that.

When you are in a club and your favourite song comes along. Maaan!

When you look at your fingernails and you have some weird shade of pink on them (or whatever colour you can’t stand on your nails), don’t you feel the rush of going and removing it? I feel like a completely different person until I do. Weirdo. I know.

Or guys, when you wear a tie and you are so not the type (and you don’t ought to, lucky you) and, at some point, you just feel like it is not letting you breathe anymore and you do that thing when you pull that knot, do the grimace and release your neck. And body. And mind, I would say. No?

“But maybe I just like everything”, you might say and I completely get that. I say it pretty much myself. Still, I am sure you have a certain type of alcohol you like and one that you don’t. Or tea. Just the right order, I know.

Or a look that you are just melting down over. A-ha, gotcha!

So it is about the goosebumps. In the smallest details or in the big pictures. Our whole lives (loves) revolve around the things we like (love).  That is if we care about having a good and evolving relationship with ourselves. The best and the most important one.

Why not do this with clothes? All you gave to do is just pay attention and feel.

As you already know, I love clothes. But I love clothes for the way they can make me feel and am sure can make you, too. At first, I just wanted to say “clothes that can easily transform from one thing to another. And not necessarily just from morning to dancing. But any piece of clothing that can be transformed.” But then “the way they can make me feel” happened.

The fashion nowadays is so “transformable”, you literally can’t go through life and not wear a piece at least 2 different ways. It’s so easy. Moreover, it’s about the clothes that actually are the continuation of you, the wings that help you fly. I am not kidding. Not flying, either (in the pictures), but I am sure that after all there words you get my point.

It is so simple, but we so-oh-oh enjoy the drama. We like to be queens and kings.

“Like”, see? This is where we got started.


Ralph Lauren jacket, Mango top, Zara trousers, Converse shoes







Marni by H&M scarf, Mango top, Zara trousers, Zara shoes