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FW16 Fashion Ad Campaigns That Will Make You Cry Tears Of Joy Or Drama (Thanks To Kanye And Kim)

The winter is so not around the corner and it is, obviously, so far away anyway. Yay! But. But! Having my Facebook account used for my daily fashion feed I could not not overlook the Balmain fall winter 2016 campaign shares of my apparently pretty fashionable friends.

Who I knew were pretty, but didn’t quite expect to be that fashionable.

But. But!

Then I watched the video and I got it. It was Kanye West’s video Wolves that was used as the fashion ad of the brand’s fw16 campaign. Or was is the other way around?

It is very interesting how, lately, all these worlds collide and you never know what is going to be next. The next collaboration, fashion trend or Taylor Swift relationship. You never know what is going to be next regardless, but, nowadays, it seems like Kim could, any time now, sing along with Kanye and become a band called “Kimye“. They sort of have already. For this. So there.

The cast (Kanye West, Kim Kardashian West, Sia, Vic Mensa, Alessandra Ambrosio, Jourdan Dunn, Sasha Luss, Joan Smalls etc.) is all wearing really expensive Balmain clothes and crying. Why so sad though? Steven-Klein-directed-it-and-Olivier-Rousteing-(French and romantic)-creative-directed why. That’s why.

This, initially, started as an article about the upcoming fashion campaigns (see title) and how we have so much until winter yay bla bla (see intro) and it got to already two paragraphs of only the Balmain ad. Well, this is precisely what the whole combination wants us to do. To become curious, to see, to share and write. And, ultimately, buy the clothes? Flushed face emoji.

We’d already forgotten about the clothes. It is about high fashion (tho’), Kanye West’s latest video, Kim Kardashian, famous supermodels, drama, tears, black and white footage all, glamorously, put together by the notoriously praised photographer Steven Klein.

How come North and Saint West didn’t make it in? Because you know what they say in theatre: don’t ever bring babies or animals on stage.

The video is said to be shot right after the Met Gala, so while everyone was enjoying Instagram and food at the party, Olivier Rousteing (and the whole marketing department) was working on having us all talking (three months past the event) of, yet another, media boom. They did, in fact, brought animals on stage, in the end. You with me? You’d better. Because other wise, you will end up with the wolves, ma’ friend.

The following fall 2016 ad campaigns are the ones that have been in my drafts for a while now, the ones who actually made me want to write about this huge trend right now. Trend amongst trends, yes. The video presentations of the imminent collections of the biggest fashion houses.

Because this is the world we’re living in, it is running at full speed and we can not but ketchup. Just like the baby tomato in Mia’s papa tomato, mama tomato and baby tomato joke in Pulp Fiction.

And we can not but like the world, the life and the joke.

​See the standout ad campaigns of Fall 2016:

Giorgio Armani 

Zara

Alexander McQueen

Gucci 

Stella McCartney 

Salvatore Ferragamo

Dolce & Gabbana

Givenchy 

Prada

A-ha, honey!

Fall 2016 Haute Couture. Bisous! Fromage.

Here comes a feeling you thought you’d forgotten.

You know?

And precisely when I just thought I was over it and a few days have passed since it anyway, I woke up to my Instagram feed and Instagram prioritises have changed (alike mine). They, firstly, show you friends’ morning faces, Monday moods, wishes for the world and, only secondly, they show you not-your friends (but kinda in the friend zone) showing off their work. And I had to stalk them in order for them to “grow” in my feed.

#fwp is so close to #pfw, it scares me.

The Fall 2016 Couture Fashion week à Paris, évidemment, has just wrapped up. Shortly after the made-to-measure Spring 2017 menswear week has. The so called menswear, since it is actually for us, too, the ladies, to love and wear. No? Men could just wear the t-shirt we have just slept in the night before and we would be just fine with it. No?

With couture, tho, oh! Menswear, womenswear, we love them couture. Haute couture. Haute, haute! 

Pierre Alexandre Claudius Balmain described the art of dressmaking as “the architecture of movement”. To me, clothes need to have sort of personality of their on on me or one that blends with mine. I could not wear clothes that wouldn’t make me feel like myself. Couture, though, “oh!”, so myself! Jees, I am kidding, but I absolutely adore the passion one can observe in the bright light. Or at night. Ha.

To be able to wear couture, one should feel couture. As in high. Sky high. Thigh high. And let the love be made from inside out on one. Inside – one. Out – couture. On one – one’s body. And dance. And not look at the price tags. So irrelevant.

You and me, we are blending now, yes? While laughing at the “irrelevant”, yes? Ha. Ha.

Ladies and gentlemen, Fall 2016 Haute Couture! Let’s make our OZ. In Paris.

Riccardo Tisci for Givenchy.

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Maria Grazia Chiuri and Pierpaolo Piccioli at Valentino reminded us of the 400th anniversary of William Shakespeare’s death and made the taffeta whoosh and the drama begin. For real, since Chiuri is in at Christian Dior. And Chiuri seems all right. Click, yes. But so seems Piccioli.

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The way the two Swiss understudies, Lucie Meier and Serge Ruffieux, managed to make yet another couture collection (in slippers!) at Christian Dior, after Raf Simmons’ sudden quit last October. Meow (the extreme cat eyes filter)!

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John Galliano‘s va-va-voom (duh!) at Maison Margiela.

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At Versace, Donatella Versace said this couture collection was “different” for her. It was for us, too. In a very good way. Apart from the interesting lines, cuts and colours, the glittery lips had a catwalk of their own. Partying side by side with the shoes.

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So the couture week is, usually, happening in Paris, but when you are Karl Lagerfeld and you have been the designer of Fendi for 50 years, you have to let your guests know and you fly them to Rome. To Fontana di Trevi and well, you go with the flow. Literally. Since the models walked on top of its pools. Cools. And wore fur ribbons in their hair. Care.

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Giambattista Valli makes dresses I would wear to weddings where I would be sure the bride has a prettier dress. They are just pretty like a fairy tale pretty. I would wear them with some rock sandals or just white (super worn) sneakers. Oh, yes, I am safe then. From the bride. Snickers!

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Better?

Better!