E = mc²


by Cristina Pavelescu
Celsius magazine no. 2, Offline


Fashion on a personal level, when it is cherished with ease rather than when taken seriously – frivolity, in this particular case, is directly proportional with pleasure – not only does not make our head ache, but makes our life more beautiful. That’s it.

When we look at a work of art, be it a panting or film, when we read a book or listen to music and we like what we see, our eyes twinkle, we enrich ourselves, want to dance; something smiles within us. It would be interesting to feel this way when choosing what to wear, too, or looking at someone who is already dressed and feel like admiring. In any of the situations, however, it is about self-knowledge rather than just taste. Art helps us find ourselves just as much as it helps us lose ourselves – metaphorically speaking. Just as clothes do – literally speaking.

Style says who we are before we do. Nevertheless, clothes have the power to make us shine only when their sparkle is in line with ours. To expect for fashion to save us and transform us into something that we’re not is to, basically, become liars, on one hand. People who take fashion so seriously that it becomes superficial. On the other hand, there are people who take fashion the opposite way. They choose not to speak through fashion at all only to not be taken for liars. For the fashion victims that make fashion feel superficial.

Art is not necessary, yet it makes our life more beautiful.

We could all be wearing palm trees’ leaves and everything would be so simple (and impossible). In an immediate reality, though, we could all be wearing a white t-shirt and a pair of classic, blue jeans. But we are not. We are different and we want to show it.

Clothes will cover (for) us no matter what. Ideally, clothes we like, make us feel good, represent us – the mandatory role when wanting to experiment in and with fashion. No explanation, rule or theory needed. No limits or purposes whatsoever. Relaxed. Open minded. Out of pleasure. Fun.

When being creative. When falling in love.

Are the clothes we choose to wear online the ones that make us feel offline even when online or is it the other way around? Online definitely has its charm, but only when offline is happy.

The notion of fashion industry is a product of the modern era. With technology, capitalism and store chains, clothes were produced in shoal, standard measures and at fixed prices. Until the mids of 19th century, clothing was hand made to measure by a tailor, a process appreciated nowadays more than ever. There are couture Chanel pieces from Spring 2016 collections which are – first and foremost – said to be hand made in “an infinity of hours”, precisely the hours that promise the customer to be able to keep them from one generation to another.

In antithesis with fast fashion, mass production and lack of sustainability.

Almost anyone of us can confirm, though, the existence of “fast” pieces in our closets. We are only human and this is the world we live in. It’s the online. It is, however, the world we shouldn’t run from, but furthermore find the offline within. A world where we would be choosing clothes by paying attention to the tactile and soul. Where we would take the time to contemplate a painting, watch a movie, read, listen to music, just listen, dance and not ever forget about having fun.

If fashion would be perceived as the form of art that it is, we wouldn’t take it so seriously and it wouldn’t seem frivolous to us anymore. To us, the ones who are afraid not to be identified with those who use fashion in order to lie. To us, the ones who chose to go into another, deeper things rather than into the shallow perceived fashion. Fashion can be deep, too, even though it may only look like just a game. It is, anyway, one. A play game. An art.

In any case, if we are being honest with ourselves in the first place, why should we be afraid? Of perceptions, preconceptions. Everything is relative, in the end. The idea of Albert Einstein’s theory of relativity sprung while day dreaming in his armchair at home.

He was also known for his unique sense of humour.



Everybody Is At Least A Little Into Fashion #ss18


The things that first come to my mind when thinking of this fall’s fashion weeks for spring/summer 2018 might be the things you might want – hopefully – to have in your mind when talking over dinner tonight about the world, fate, work, passion, movies, books, style or fashion – hopefully – without the burden of ever being a fashion victim.

The more we know, the more we realise how much more there is to know is what they say, right?

Sometimes enjoying fashion feels wrong, yet at other times playing with it feels necessary just for the sake of playing and our brains. There is no prescription for how we’re supposed to act, think or do, so each of us can simply rely on what each of us feels based on intuition and knowledge.

So tonight, you and your friends. Dinner. Maybe some of them know, maybe some of them don’t, but you here reading this are about to find out. Because you are special, we all are and – hopefully – the friends you hang out with get you and are on the same page with you, unlike the lady who interviewed Jim Carrey during New York fashion week. The shock might have scared her and that’s why all the ***faces*** while Jim Carrey was just being himself and expressing in his own way what he felt like ***no faces***. Ultimately, we all kind of get what he sais, each of us just chooses whatever it is each of us wants to see or believe in.

So. Hello!

Pierpaolo Piccioli proved at Valentino once again that if you stay true to who you are and, therefore, do exactly what you feel like, in spite of trends, trending models or multi-million-followers Instagram accounts, you can reinvent the ordinary to make it extraordinary. Sort of the little things which are never little. Or simplicity is the ultimate form of sophistication.

That you can actually make love that can be shared with the world.

Renaissance princesses with a twist. Translucent and sparkling dresses. Sportswear with pumps. Sequins. Fireworks! Millennial pink which slowly but surely turns into the timeless black. Or red, or white. Or the ’80s – always in for those embracing the disco ease, the dancing, the spirit – I wanted to get back something of the glamour of the eighties that Mr. Valentino did so well, Pierpaolo said.

Grace Jone’s soundtrack is as strong as Piccioli’s creations.

Furthermore, his walk at the end of the show was just as elegant as the collection. He simply, smilingly and nonchalantly walked into the airy Parisian courtyard through the first rows, hugged Mr. Valentino and climbed up the leader as if preparing for the lift off. The Spring Summer 2018 collection had been partly inspired by the perspective of the Apollo moon landing, in which the earth was photographed from space and revealed in all its natural wonder, as Piccioli said according to vogue.com.

Emmanuelle Alt throws the most disco parties of them all. She is who we have always believed she has been. A fun, loving life, party girl. 

Mica Argañaraz looks cool in anything she wears, depending on the show. She’s got a talent to be in any character she wants to without making a fuss out of it and lucky for it to be mastered by the coolest designers around. Check it out:

The frenzy over Thom Browne. Everybody’s stories and instastories.

Where some designers submerge themselves in the real world, Browne has always posited fashion as fantasy, dreaming bigger, pushing the eye to places it didn’t know existed. At a time when the world feels like a pretty bleak place indeed, his brand of escapism is more appealing than ever. It only makes sense then, that Browne should close his show with a life-size unicorn puppet instead of a bride – the mythical creature is surely his spirit animal. The fashion world could use more of his kind. Chioma Nnadi at vogue.com.

The trend that seems to have transitioned from the streets of #fashionweeks to our telephones and desktops is the trousers suits. The bigger and bolder the better.

Demna Gvasalia at Balenciaga continues to mock the fashion victims who would wear absolutely anything at any cost (literally) as long as it’s right from the catwalks and would not think it through. Maybe they just feel and that is all right as long as they are happy. Anyway, Gvasalia’s incisive, yet chic sort of sense of humour was all over the collection.

The coolest things at the show, though: 1. the models and 2. the fact that They [items] are joined, so you can wear them one way or the other as you will (Demna Gvasalia).

Céline is céline as always.

Calvin Klein for having Kaia Gerber on the lips of the whole planet.

Prada‘s new shape of sunglasses for Spring Summer 2018.

The colours at Stella McCartney and Stella McCartney.

The jumpsuits at Emanuel Ungaro.

The Vera Wang SS18 pictures that very mysteriously walked through the feed of my Instagram.

Old school cool at Isabel Marant.

Louis Vuitton for having Alicia Vikander as their icon and as of the #pfw Emma Stone also. A Vogue editor summed up the SS collection though as “Hamilton goes jogging”. The truth is that the robes and the bags were striking.

The neon socks at Miu Miu.

👇🏻 at Marni.

And yes, Donatella Versace‘s blow up of Instagram. Phshhh!

Have a good Fall WInter 2017, everybody!

And a fun night all right! Wink.

Who Run The World? Pineapples.


And we need to celebrate this. Or better yet, become pineapples! What? Oh come on, we know the drill, we know our imagination, we know we like to talk metaphorically here. It’s us! Come on, go to your room/bathroom or magically do it on the spot. Let’s do it together, in fact.

I already closed my eyes, have you closed yours?

If you still haven’t (hey!) it is for the better (only this time), because you get to see why we are so keen on becoming pineapples (luckily). Unless you hadn’t thought of it already, in which case comment below, write on Facebook or Instagram page or e-mail me, we have to be friends!


Now that we are both pineapples and we kinda rule the fashion scene, we get to coffee and chill and just talk and see how we got here. It all started very naturally. One pineapple here, one pineapple in our fridges (I can not believe that you don’t have any in your fridge right now), one pineapple there and, without any sort of fancy explanations, everyone wanted one. In our stomachs, on our t-shirts or desktops, in our bags casually flaunting its leaves. Because hey, it’s cool! and it is!

Why?, you would ask.

Because it is this weirdo, in the end, I would say. It had the guts to be different. Who knew? When it’s been here all along, with its unconventional shape, waxy leaves coming erectly just from the top of it, a shell that is not only rough, but so couture and all shaped and, as if these all weren’t enough, the inside of it tastes so unique and sweet. Jees, someone must have had a lot of fun making it.

And myself eating, you would say, since in a 100 gram serving, raw pineapples are an excellent source of manganese (44% DV) and vitamin C (58% DV) and it comes from Costa Rica, Philippines, Brazil, Thailand and India. This is too serious for you to say, but you probably read Wikipedia.

I, for instance, know that it’s good to eat it after meals. It burns fat.

And I also know that Candela Novembre has pineapples all over her Instagram, Leandra Medine wore some on MR‘s Topshop collab, sincerelyjules just wanted to have it on the floor, beside her, Vogue Paris put one on the bag (told you so).

You: I mean, think of “Pineapple Express“, which was named after a real cannabis strain.

I: Sweet. Dude. Sweet.

You: That’s another movie, girl!

And I would then kick you in the head with the freshest and coolest magazine in town, Celsius magazine. You wouldn’t get hurt, tho’, you have your crown on, remember? I covered the fashion and I had a lot of fun working for it.

It has a pineapple on the cover. You see the connection here, don’t you? Pineapple, magazine, fun, fashion, tasteful, healthy, cool, unique.

And you would say: Dude! Sweet!

But I have just read that grilled slices of pineapples can be used in a hamburger. Ladies and gentlemen, gtg!

By now you must have put your slippers on and are ready to go grocery shopping. Just stand tall, wear your crown and be sweet, because you are already stylish duh you have your slippers on.

Well, that is in case you forgot about our magic from above and have transformed back into a human being.

Of course you haven’t. Who does that?





ozinparis-celsius-magazine-statement-gucci ozinparis-celsius-magazine-peach-echo-isabel-marant






Sharing is like bff with caring


Make yourself a friend like this (be any of these two above or below you like best and make the other “the better half” the bff) or you just do you and let your bff be your bff, meet up and see how you’re dressed up.

Why? It makes clothes have fun and your relationship stronger.


I’m kidding.

Yet, sharing makes everything better. And fun makes everything best! It finds us the bffs we’ve always dreamt of. So go with the flow, wear these stuff the two of you together at the same time, almost hold hands, look straight into each other’s eyes, listen, pay attention, be as present as you can, eat each other if possible, because it simply is (and looks) so cool!

This is an Instagram print screen @stylesightworldwide. And the tagging doesn’t stop here because I’ve been stalking, I’ve been stalking. It goes way back to @voguebrasil and to @whatastreet. And the “besties” are @ninoeliava and @ankatsitsishvili.

And this is how my traffic-red-lights time or the waiting-for-the-water-to-boil-for-tea time passes.

And this means a lot.


I am letting it cool as we speak, so…


They are both wearing jeans and jeans are here just to complement the va-va-voom of both outfits. Yet again and again. I can not imagine life without jeans. Or tea. Or bffs.

And this is how jeans literally let you be the va-va-voom. They are just there to support you. Your game. Your combinations. Your creativity. Your parties. Your everything. Is that too much to say? I don’t think so.

They are literally our bffs without mouths.

If only jeans could talk.

Saturdays or Sundays in pictures


Because who could do words on Saturday? It’s Saturday! Because who could do words on Sunday? It’s Sunday! And this was written and posted today, on a Saturday, just in case I am hangover after the same Saturday night. Fingers crossed.

Words. Stay focused. Saturdays. Sundays.

Doesn’t this scream Saturday (Sunday, too)? Or any other day when you want to feel like the weekend. As in the singer. Jk. Or like Kate Moss. Jk.

1.Doesn't this scream "Saturday" ("Sunday", too)? Or any other day when you want to feel like the weekend. As in the singer. Jk. Or like Kate Moss. Jk.jpg

So I’m not Kate, so what? I’m so cool. Look, look.

2.So I'm not Kate, so what? I'm so cool. Look, look

Pam, pam, pam.

3.Pam, pam, pam

Paaaam! I’m Laura and it’s the weekend! Not the artist.

4.Paaaam! I'm Laura and it's the weekend! Not the artist

Here I am in Paris. Actually, anywhere when I don’t know what to wear. All I know is I want coffee. Usually, I put everything on me. Tada. Well, not always. Well, you know how it goes when you have to go.

Because who could do words on a Saturday? It's Saturday! Because who could do words on a Sunday? It's Sunday! And this is written here just in case I am hangovered after Saturday night fun. Fingers crossed. Words. Stay focused. Saturdays. Sundays. Doesn't this scream "Saturday" ("Sunday", too)? Or any other day when you want to feel like the weekend. As in the singer. Jk. Or like Kate Moss. Jk. 1.Doesn't this scream "Saturday" ("Sunday", too)? Or any other day when you want to feel like the weekend. As in the singer. Jk. Or like Kate Moss. Jk.jpg So I'm not Kate, so what? I'm so cool. Look, look. 2.So I'm not Kate, so what? I'm so cool. Look, look Pam, pam, pam. 3.Pam, pam, pam Paaaam! I'm Laura and it's the weekend! Not the artist. 4.Paaaam! I'm Laura and it's the weekend! Not the artist While in Paris. Acually, when you don't know what to wear. All you know is you just have to go and have coffee. Actually, when faced w the situation, I put everything on me. Tada. Well, not always. Well, you know how it goes when you have to go.

Kinda. Mmm, cozy. On the go. Pbbly on my way to the airport. To a very sunny destination.

6. Kinda. Mmm, cozy. On the go. Pbbly on my way to the airport. To a very sunny destination

Via Rome, let’s say.

7.Via Rome, let's say

Or London.

8.Or London

Yeah, whatevs.

9.Yeah, whatevs

Speaking of Rome, Italy, Viviana. Aaa. And Saturdays. Viv dresses up as Saturdays everyday. She looks comfy at all times. And days. She could be the queen of saturdaze.


But I could be a queen in just about anything. Now this is super easy and it’s the “safest”. Simple (and simple is never simple). Blue jeans, good, nice coat, fun bag and white anything in my feet.


“Yeah, I’ll go with anything, girl.”


Dinner and a movie? Nope. Dinner and drinks. Movie and this skirt? Your place.

13.Dinner and a movie? Nope. Dinner and drinks. Movie and this skirt? Maybe at your place

Or mine.

14.Or mine

Oh, the cliché.

15.Oh, the clichee

Meanwhile in France.

16.Meanwhile in France

Or you know… I would dress for something, but I don’t know for what or when and so I am wearing this and having a coffee on a day I just don’t know what to do today kind of day.




Cheers to a freekin’ weeken’!

This Is Not Just Street Style

Ok now, so this got out of control.

My desktop can’t do this anymore! I keep on telling myself it that I’m going to do the “foldering-into-folders-thing”. I love looking up for photos on the internet (duh) and, apparently, saving lots of them. And not do the foldering thing and keep on dragging and dropping pictures on the, that’s right, desktop. No, you don’t want to see the print screen.

I love watching, observing, staring. I just need a glimpse and a click and I know, so the process of looking at pictures is really fast and they always end up both on my retina and on my desktop. Yay.


It’s the best inspiration. And school. Well, not quite, but you know what I mean. Anything you do, you take up, you learn or whatever has to come second to your interest and devotion. Or passion. It is these kind of things that make you realise what you really like, then that make you really good at, then that shape you up as a pro, then that overfill your desktop, bed, car. With clothes, that is.

It’s the same with photography or any passion for that matter, I bet. Look at Adam Katz Sinding and his website, if you know what I mean. See the “ABOUT” section and you’ll know.

Oh, and the photos below via W.

AKS2073 AKS6637 AKS0814 AKS0792 AKS9415 AKS1331 AKS1425 AKS1699 AKS0946 AKS2759 AKS0642 AKS9333 AKS0744 AKS2667 AKS0796 AKS2282 AKS0165 AKS2430 AKS0824 AKS0968 AKS1863 AKS1712 AKS9452


The pictures just arrived safely to the “whole lotta inspiration” folder.

Julia Sarr-Jamois. Jackpot!


Fashion is overrated. Some say. It could be when it’s too overthought or too serious. Btw, why so serious? Fashion should be fun, in the first place! I mean, it’s clothes, not brain surgery. Though, you’d be surprised by the chillness the surgeons have while working on your brain. Literally.

So if they can, we can. Julia Sarr-Jamois certainly can.

We’re talking about cherries, colours, stripes, flowers, boyfriend jeans, art deco skirts, fur, trainer shoes, furry shoes, heals, no heals, neon and that hair! I can actually hear the slot machine as the cherries align.

Via vogue.com

Via vogue.com

Via streetstyle

Via streetstyle

Via le21eme

Via le21eme

Via Hanneli Mustaparta

Via Hanneli Mustaparta

Via Valentine Avoh

Via Valentine Avoh

Via tumblr

Via tumblr



Via tumblr

Via tumblr

Via tumblr

Via tumblr



Via tumblr

Via tumblr







Via stylescout

Via stylescout

Via Vogue

Via Vogue

You still can loooove-love-love black.

oz black

And in the end, you could actually carry cherries on your ears.  It’s all in your mood and attitude. Ca-chiiing!

I guess I should gamble or smth.

Julia Sarr-Jamois is a fashion editor for Wonderland magazine, after being an intern at I-D magazine, after being a model (for Diesel and Fred Perry), after quitting. She needed a more creative career and developed into styling. Her love of vintage fashion stems from her mother’s stall at the Brixton market, during the 80s. She confides that most of her favourite denim is from her mother’s collection.


Julia Sarr Jamois

Julia Sarr Jamois

The Ultimate Cheat Sheet


It’s so funny when you hear someone pronouncing names in a way that makes your face even weirder than their mumbling. I am not saying it hasn’t happened to me.

This is how I got to see people raising their eyebrows, in the first place. But it’s the second time around when I found myself smiling at the sight of these phonetic spelling tips on harpersbazaar.co.uk. Because yes, it is about “feh-shan”. It might look funny, but it actually works. And fashion should be fun, so here it is, the ultimate “cheet-sheet”:



Anna Sui: anna swee

Ann Demeulemeester: ann de-mule-eh-meester

Azzedine Alaia: azz-eh-deen ah-lie-ah

Badgley Mischka: badge-lee meesh-kah

Balenciaga: bah-len-see-ah-gah

Balmain: bahl-mahhhhn

Bottega Veneta: bow-tay-guh vah-netta

Christian Lacroix: christian luh-kwa

Christian Louboutin: christian loo-boo-tan

Comme des Garçons: comb dey gah-sown

Dolce & Gabbana: dol-chey and gab-ana

Dries Van Noten: drees van know-ten

Gareth Pugh: gareth pew

Giambattista Valli: gee-am-bah-tease-ta vah-lee

Gianfranco Ferre: gee-ahn-franco feh-ray

Givenchy: zjee-von-shee

Hermès: er-mez

Hervé Léger: air-vay lay-jah

Hussein Chalayan: hoo-sane sha-lion

Issey Miyake: iss-ee mee-yah-key

Jean Paul Gaultier: zhon paul go-tee-ay

Junya Watanabe: jun-yah wat-an-ah-bey

Kinder Aggugini: kinder ag-ooh-gee-nee

Lanvin: lahn-vahn

Loewe: loh-wev-eh

Louis Vuitton: loo-wee vwee-tahn

L’Wren Scott: la-ren scott

Maison Martin Margiela: may-sohn martin mar-jhell-ah

Marchesa: mar-kay-sah

Mary Katrantzou: mary cat-trant-zoo

Miu Miu: mew-mew

Monique Lhuillier: monique le-hu-lee-ay

Moschino: mos-key-no

Olivier Theyskens: oh-liv-ee-ay tay-skins

Proenza Schouler: pro-en-zuh skool-er

Rochas: row-shahs

Rodarte: row-dar-tay

Roksanda Ilincic: roksanda ill-in-chik

Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh

Sonia Rykiel: sewn-yah ree-key-el

Thakoon: tah-koon

Versace: vur-sah-chee

Yves Saint Laurent: eve san lau-ron

Yohji Yamamoto: yoh-jee yam-ah-mo-to

Via HarpersBazaar.co.uk.

It took me right back to English classes and its phonetic transcriptions in the 5th grade. Haha