Rihanna Only Sings of Love Love Love Love Love Love


There’s no how-to road map to style. It’s about self-expression and, above all, attitude.” said Iris Apfel. Style is definitely not just about beautiful clothes (which are only beautiful to you, btw) and you flaunting them. And that’s it. Style!

Style is about you feeling every piece on you and, only then, flaunting it flawlessly. Yet, still, not necessarily knowing what your style is. Or labelling it.

Few have just one style and could be recognised from a high-in-the-sky plane. The image that comes to mind as I say “Karl Lagerfeld”… There you go.

Rihanna isn’t one. It is a fact, she has the super talented stylist Mel Ottenberg on her side. A fact is, also, that he gets her. They play. It’s called chemistry and chemistry leads to fabulous stuff. “Of all the pop stars at the time, I could see this openness for new things and a chameleon quality. I just had a feeling.“, said Mel in an interview for Vanity Fair last September.

“A feeling”. See?

Feeling her helped him to feel. (“Help me to help you, help me to help you!“, remember?). To express himself through her. To go wild. Stylistically. To go wild stylistically doesn’t mean one has to wear a plate on one’s head, it means to go deep into oneself and be one. This is pretty wild nowadays when almost everyone wants to be someone.

I don’t want to constrain someone’s movement or feelings onstage just for a costume. I like to think you can inspire what the artist is doing through fashion, but you don’t want to weigh them down“, said Ottenberg in a Vogue interview. Weigh them down literally or metaphorically, I might add.

When the “ANTI” album was out and, soon after, the Anti World Tour had begun and, along with it, the Youtube shares on Facebook of RiRi’s “Love on the brain” performances. I instantly loved the song and the outfit. I started stalking. The #awt outfits. By the time I went to see her live in Bucharest, I’d expected to see the huge Y/Project brown suit, the beaded Armani Privé jumpsuit or the cream-colored canvas thigh-high Giuseppe Zanotti boots.

The first question one of my (male!) friends asked me was “Did she change many times?“.

I wouldn’t have mentioned this unless it weren’t for the answer. “Nope!“. It was just a good and very anti one: a loose black t-shirt, thigh-high-held-up-by-a-belt-at-the-waist black leather boots, black panties, diamond chokers and an almond, fringed wig.

Ni-i-ice. Yet flamboyantly boyish, yet chic.

Singing about love.

It can be about money but she is still referring to a guy. It can be about shooting a man down, but she is killing a guy that made her suffer out of love. She might want to feel like she’s the only girl in the world, but it would be him that would make her feel like that.

The attitude, the style, the lyrics, the dancing, the smiling, the simple decoration, the dancers and band in very cool outfits, the entertaining mix of the tracks were all put together under just one umbrella: F U N. It wouldn’t have been the same if it weren’t for the fun.

Love and fun make up for a good chemistry definition.

Just think about it. Wildly into yourself.








FW16 Fashion Ad Campaigns That Will Make You Cry Tears Of Joy Or Drama (Thanks To Kanye And Kim)

The winter is so not around the corner and it is, obviously, so far away anyway. Yay! But. But! Having my Facebook account used for my daily fashion feed I could not not overlook the Balmain fall winter 2016 campaign shares of my apparently pretty fashionable friends.

Who I knew were pretty, but didn’t quite expect to be that fashionable.

But. But!

Then I watched the video and I got it. It was Kanye West’s video Wolves that was used as the fashion ad of the brand’s fw16 campaign. Or was is the other way around?

It is very interesting how, lately, all these worlds collide and you never know what is going to be next. The next collaboration, fashion trend or Taylor Swift relationship. You never know what is going to be next regardless, but, nowadays, it seems like Kim could, any time now, sing along with Kanye and become a band called “Kimye“. They sort of have already. For this. So there.

The cast (Kanye West, Kim Kardashian West, Sia, Vic Mensa, Alessandra Ambrosio, Jourdan Dunn, Sasha Luss, Joan Smalls etc.) is all wearing really expensive Balmain clothes and crying. Why so sad though? Steven-Klein-directed-it-and-Olivier-Rousteing-(French and romantic)-creative-directed why. That’s why.

This, initially, started as an article about the upcoming fashion campaigns (see title) and how we have so much until winter yay bla bla (see intro) and it got to already two paragraphs of only the Balmain ad. Well, this is precisely what the whole combination wants us to do. To become curious, to see, to share and write. And, ultimately, buy the clothes? Flushed face emoji.

We’d already forgotten about the clothes. It is about high fashion (tho’), Kanye West’s latest video, Kim Kardashian, famous supermodels, drama, tears, black and white footage all, glamorously, put together by the notoriously praised photographer Steven Klein.

How come North and Saint West didn’t make it in? Because you know what they say in theatre: don’t ever bring babies or animals on stage.

The video is said to be shot right after the Met Gala, so while everyone was enjoying Instagram and food at the party, Olivier Rousteing (and the whole marketing department) was working on having us all talking (three months past the event) of, yet another, media boom. They did, in fact, brought animals on stage, in the end. You with me? You’d better. Because other wise, you will end up with the wolves, ma’ friend.

The following fall 2016 ad campaigns are the ones that have been in my drafts for a while now, the ones who actually made me want to write about this huge trend right now. Trend amongst trends, yes. The video presentations of the imminent collections of the biggest fashion houses.

Because this is the world we’re living in, it is running at full speed and we can not but ketchup. Just like the baby tomato in Mia’s papa tomato, mama tomato and baby tomato joke in Pulp Fiction.

And we can not but like the world, the life and the joke.

​See the standout ad campaigns of Fall 2016:

Giorgio Armani 


Alexander McQueen


Stella McCartney 

Salvatore Ferragamo

Dolce & Gabbana



A-ha, honey!

This Is Whatever You Want This To Be


You know?

I know.

When thinking of what we can see on the outside when, in fact, what is on the inside is what actually blows our minds. What? That is if you are an adrenaline (or answers) seeker or you have a very rich imagination that wants to be explored.

There, where only you can see inside of you. And that one (the one) that sees right through you. But that’s chemistry and we’ll get there one day.

So I said I know, so I’ll go. My mind is constantly in this turmoil to do the right thing or to do a lot of things; it is battling, in general. It overthinks and overanalyses. And I stop for a bit and retreat in my head – in the parallel world – on the inside. This is where love comes in and, even if just for a glance, calms all my thoughts down or makes them vanish away and I feel like breathing again. Living the moment. The present. The magnificent. The running no more, Beyoncé.

But then there are moments like these. When it feels like I need to get away, so I take some days off from almost everything, yet the anxiety is still here and it feels like I should be doing something and all I choose to do is being here. Being here makes me the most sane, so yes, this is me being sane, hello.

Maybe it is just the fact that I skipped my yoga for a week and now I miss it. Maybe this is all what this should be about. Finding something that makes you calm. Being here makes me.

Cheese anyone? I know. But it does!

I find myself in situations where friends tell me that I am worse at messaging than the people they are in relationships with. It takes a while. Do you know the Durex commercials where the spermatozoids are trying to get to the ovule and they all bang their heads towards it when trying to penetrate it? This is me. The ovule. And there are few friends who get into. And we have babies and the time of our lives and we live happily ever after. You get my point.

And meet my imagination.

It just feels like I don’t want to escape the feeling of feeling. May it be hugging, talking about the universe, reading a book, magazine, watching a movie, having a youtube party, eating, writing. May it be laying in the sun on a Sunday afternoon with a best friend having a deep conversation about life over a glass of wine and yes, maybe at the end, Snapchatting, but Snpachat makes me laugh so hard sometimes.

And it can get contagious, too, which makes it even more of a happy tool to me. This is the thing with Snapchat. I just do it for myself and doing stuff only for myself is so damn rare that I cherish it the way Madonna cherished the love in the 90s. It is the parallel world we were talking about earlier. And from, let’s say, 20 videos made at traffic lights or in bed I would (maybe) post one, but the rest of them are for my own party. On the inside.

Instagram is for inspiration, for finding out stuff, for being in touch (live sometimes) with the parallel world I choose to live in. Fashion, feelings, stories, music, movies, travelling.

Twitter I just used once when ~ stealing ~ a thumbs-up from Melanie of All Saints herself (!) on writing a piece about them. I’ve always been a fan and when I like, I love. And Melanie did like it. Ooh.

Facebook… Well. Facebook makes me noxious. Oh-so noxious. Still, it is the most useful tool when you want to get to people and I want to get to you and if Facebook is the one that brought you here, then Facebook… I love you and I hate you at the same time.

So where do we live? In which one of the worlds? I think we create a world we love inside of us and then get it into reality (hopefully) and continue to create it. To dream with our eyes open. To live. How we want to live.

Ok, now I am running (running, running) to my yoga, Bey.


Back. Back from yoga everything seems different. Clearer. Cleaner. So, the point is you find your thing. Yoga, running, singing, fitness, dancing (!) and free your mind. Start again. Again and again.

At other times, though, it can be an apricot that takes you back on track. An apricot and boom, you’re alive.

Yes, this is personal, but everything these days just seems so unpersonal. What’s wrong with personal? You be personal with yourself.