celsius magazine

E = mc²


by Cristina Pavelescu
Celsius magazine no. 2, Offline


Fashion on a personal level, when it is cherished with ease rather than when taken seriously – frivolity, in this particular case, is directly proportional with pleasure – not only does not make our head ache, but makes our life more beautiful. That’s it.

When we look at a work of art, be it a panting or film, when we read a book or listen to music and we like what we see, our eyes twinkle, we enrich ourselves, want to dance; something smiles within us. It would be interesting to feel this way when choosing what to wear, too, or looking at someone who is already dressed and feel like admiring. In any of the situations, however, it is about self-knowledge rather than just taste. Art helps us find ourselves just as much as it helps us lose ourselves – metaphorically speaking. Just as clothes do – literally speaking.

Style says who we are before we do. Nevertheless, clothes have the power to make us shine only when their sparkle is in line with ours. To expect for fashion to save us and transform us into something that we’re not is to, basically, become liars, on one hand. People who take fashion so seriously that it becomes superficial. On the other hand, there are people who take fashion the opposite way. They choose not to speak through fashion at all only to not be taken for liars. For the fashion victims that make fashion feel superficial.

Art is not necessary, yet it makes our life more beautiful.

We could all be wearing palm trees’ leaves and everything would be so simple (and impossible). In an immediate reality, though, we could all be wearing a white t-shirt and a pair of classic, blue jeans. But we are not. We are different and we want to show it.

Clothes will cover (for) us no matter what. Ideally, clothes we like, make us feel good, represent us – the mandatory role when wanting to experiment in and with fashion. No explanation, rule or theory needed. No limits or purposes whatsoever. Relaxed. Open minded. Out of pleasure. Fun.

When being creative. When falling in love.

Are the clothes we choose to wear online the ones that make us feel offline even when online or is it the other way around? Online definitely has its charm, but only when offline is happy.

The notion of fashion industry is a product of the modern era. With technology, capitalism and store chains, clothes were produced in shoal, standard measures and at fixed prices. Until the mids of 19th century, clothing was hand made to measure by a tailor, a process appreciated nowadays more than ever. There are couture Chanel pieces from Spring 2016 collections which are – first and foremost – said to be hand made in “an infinity of hours”, precisely the hours that promise the customer to be able to keep them from one generation to another.

In antithesis with fast fashion, mass production and lack of sustainability.

Almost anyone of us can confirm, though, the existence of “fast” pieces in our closets. We are only human and this is the world we live in. It’s the online. It is, however, the world we shouldn’t run from, but furthermore find the offline within. A world where we would be choosing clothes by paying attention to the tactile and soul. Where we would take the time to contemplate a painting, watch a movie, read, listen to music, just listen, dance and not ever forget about having fun.

If fashion would be perceived as the form of art that it is, we wouldn’t take it so seriously and it wouldn’t seem frivolous to us anymore. To us, the ones who are afraid not to be identified with those who use fashion in order to lie. To us, the ones who chose to go into another, deeper things rather than into the shallow perceived fashion. Fashion can be deep, too, even though it may only look like just a game. It is, anyway, one. A play game. An art.

In any case, if we are being honest with ourselves in the first place, why should we be afraid? Of perceptions, preconceptions. Everything is relative, in the end. The idea of Albert Einstein’s theory of relativity sprung while day dreaming in his armchair at home.

He was also known for his unique sense of humour.



Who Run The World? Pineapples.


And we need to celebrate this. Or better yet, become pineapples! What? Oh come on, we know the drill, we know our imagination, we know we like to talk metaphorically here. It’s us! Come on, go to your room/bathroom or magically do it on the spot. Let’s do it together, in fact.

I already closed my eyes, have you closed yours?

If you still haven’t (hey!) it is for the better (only this time), because you get to see why we are so keen on becoming pineapples (luckily). Unless you hadn’t thought of it already, in which case comment below, write on Facebook or Instagram page or e-mail me, we have to be friends!


Now that we are both pineapples and we kinda rule the fashion scene, we get to coffee and chill and just talk and see how we got here. It all started very naturally. One pineapple here, one pineapple in our fridges (I can not believe that you don’t have any in your fridge right now), one pineapple there and, without any sort of fancy explanations, everyone wanted one. In our stomachs, on our t-shirts or desktops, in our bags casually flaunting its leaves. Because hey, it’s cool! and it is!

Why?, you would ask.

Because it is this weirdo, in the end, I would say. It had the guts to be different. Who knew? When it’s been here all along, with its unconventional shape, waxy leaves coming erectly just from the top of it, a shell that is not only rough, but so couture and all shaped and, as if these all weren’t enough, the inside of it tastes so unique and sweet. Jees, someone must have had a lot of fun making it.

And myself eating, you would say, since in a 100 gram serving, raw pineapples are an excellent source of manganese (44% DV) and vitamin C (58% DV) and it comes from Costa Rica, Philippines, Brazil, Thailand and India. This is too serious for you to say, but you probably read Wikipedia.

I, for instance, know that it’s good to eat it after meals. It burns fat.

And I also know that Candela Novembre has pineapples all over her Instagram, Leandra Medine wore some on MR‘s Topshop collab, sincerelyjules just wanted to have it on the floor, beside her, Vogue Paris put one on the bag (told you so).

You: I mean, think of “Pineapple Express“, which was named after a real cannabis strain.

I: Sweet. Dude. Sweet.

You: That’s another movie, girl!

And I would then kick you in the head with the freshest and coolest magazine in town, Celsius magazine. You wouldn’t get hurt, tho’, you have your crown on, remember? I covered the fashion and I had a lot of fun working for it.

It has a pineapple on the cover. You see the connection here, don’t you? Pineapple, magazine, fun, fashion, tasteful, healthy, cool, unique.

And you would say: Dude! Sweet!

But I have just read that grilled slices of pineapples can be used in a hamburger. Ladies and gentlemen, gtg!

By now you must have put your slippers on and are ready to go grocery shopping. Just stand tall, wear your crown and be sweet, because you are already stylish duh you have your slippers on.

Well, that is in case you forgot about our magic from above and have transformed back into a human being.

Of course you haven’t. Who does that?





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