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The winter is so not around the corner and it is, obviously, so far away anyway. Yay! But. But! Having my Facebook account used for my daily fashion feed I could not not overlook the Balmain fall winter 2016 campaign shares of my apparently pretty fashionable friends.

Who I knew were pretty, but didn’t quite expect to be that fashionable.

But. But!

Then I watched the video and I got it. It was Kanye West’s video Wolves that was used as the fashion ad of the brand’s fw16 campaign. Or was is the other way around?

It is very interesting how, lately, all these worlds collide and you never know what is going to be next. The next collaboration, fashion trend or Taylor Swift relationship. You never know what is going to be next regardless, but, nowadays, it seems like Kim could, any time now, sing along with Kanye and become a band called “Kimye“. They sort of have already. For this. So there.

The cast (Kanye West, Kim Kardashian West, Sia, Vic Mensa, Alessandra Ambrosio, Jourdan Dunn, Sasha Luss, Joan Smalls etc.) is all wearing really expensive Balmain clothes and crying. Why so sad though? Steven-Klein-directed-it-and-Olivier-Rousteing-(French and romantic)-creative-directed why. That’s why.

This, initially, started as an article about the upcoming fashion campaigns (see title) and how we have so much until winter yay bla bla (see intro) and it got to already two paragraphs of only the Balmain ad. Well, this is precisely what the whole combination wants us to do. To become curious, to see, to share and write. And, ultimately, buy the clothes? Flushed face emoji.

We’d already forgotten about the clothes. It is about high fashion (tho’), Kanye West’s latest video, Kim Kardashian, famous supermodels, drama, tears, black and white footage all, glamorously, put together by the notoriously praised photographer Steven Klein.

How come North and Saint West didn’t make it in? Because you know what they say in theatre: don’t ever bring babies or animals on stage.

The video is said to be shot right after the Met Gala, so while everyone was enjoying Instagram and food at the party, Olivier Rousteing (and the whole marketing department) was working on having us all talking (three months past the event) of, yet another, media boom. They did, in fact, brought animals on stage, in the end. You with me? You’d better. Because other wise, you will end up with the wolves, ma’ friend.

The following fall 2016 ad campaigns are the ones that have been in my drafts for a while now, the ones who actually made me want to write about this huge trend right now. Trend amongst trends, yes. The video presentations of the imminent collections of the biggest fashion houses.

Because this is the world we’re living in, it is running at full speed and we can not but ketchup. Just like the baby tomato in Mia’s papa tomato, mama tomato and baby tomato joke in Pulp Fiction.

And we can not but like the world, the life and the joke.

​See the standout ad campaigns of Fall 2016:

Giorgio Armani 

Zara

Alexander McQueen

Gucci 

Stella McCartney 

Salvatore Ferragamo

Dolce & Gabbana

Givenchy 

Prada

A-ha, honey!