The premiere of Game of Thrones got all of our attention this past weekend. It didn’t?! Jk. Of course it did not. Not as long as Beyoncé is, you know, Beyoncé and masters a Saturday like no other by launching not only a video, but all the videos from her sixth solo album, not only an album, but a visual album, not only the hour long collage of videos (!!!) mussed and fussed about on HBO, but also a trailer of the collage (!!!). So, it went from a video to a bunch of videos to a visual poetry about them to a trailer of the visuals of the album.
Do you feel like spinning? Me too. Let’s get into formation!
Did you? Do it, ’cause the world is gone mad. In a good way, I think. Hope. Back in the days, there used to be artists and artists used to launch their albums and then a video or two or four from it. On MTV. Or Youtube. So long.
Now, there’s Beyonce who might be an alien even though they say that
I don’t know about that, but this just might be my next phone wallpaper.
“Lemonade” is a Tidal exclusive right now, so ta-da, hello, Tidal! Yet again. It might be about the cheating of her husband, but it isn’t. It’s Bey giving the public what the public wants and that is intrigue.
Can you see Bey communicating with Jay (a.k.a. threatening him of leaving due to the cheating) through songs? Come on, you. Bey doing this for the cheated on women (or men), calling them to action and totally empathising? Mos def. For the struggle black women have with themselves and with the world around them? Hell yea. For the awareness of what society, aggressiveness of any kind, the never-ending discrimination, meanness on any level can do in the world? Love is the answer, in the end. In life. In “Lemonade”.
And about that, what has Bey got to do with Jay is only what Bey gotta know with Jay. If it weren’t for Bey and Jay I wouldn’t be wearing the “Surfboard” sweat as we speak.
“Lemonade” is so artistic, it’s like every time I think of it, something else comes to mind. It’s an ongoing process, it makes you think, it makes you see and appreciate the tremendous power art has on people. Through powerful, lush, yet grunge visuals linked strongly to raw lyrics.
“God is God and I am not” flashes through “Lemonade” at some point. Now I don’t know about that. She must be somewhat of a supernatural since she can set the world on fire in head-to-toe Gucci, smash things around in Roberto Cavalli and get away with it. She took the rage to a fabulous degree. In a Beyoncé world, where she has different hours from ours. Lemonade anyone?
It’s time for us to get out of formation now, try not to breath under water, don’t even think of flooding buildings or streets, put the matches away, forget about jumping off buildings (only she can duh) and “bey” good. I know I will and will. And so totally get “Bey good” printed on my T-shirt.
Way to go, Cristina!
Way to go, you!
Written by Cristina Pavelescu